Rebranding & Growth Strategy for a Decentralized Oracle Solution
A decentralized oracle provider on blockchain needed to establish its brand, attract investors, and secure funding—all without a working product. Facing low brand recognition and investor skepticism, I led a full-scale rebrand, strategic messaging overhaul, and community engagement campaign to position the company as an industry leader.
Expanding a National News Network’s Reach Through Strategic Acquisition
A decentralized oracle provider on the Algorand blockchain needed to establish its brand, attract investors, and secure funding—all without a working product. Facing low brand recognition and investor skepticism, I led a full-scale rebrand, strategic messaging overhaul, and community engagement campaign to position the company as an industry leader.
Driving Revenue Growth Through Multi-Product Launches in the Wireless Industry
By leading the go-to-market strategy for three Wi-Fi hotspot products—a mobile puck, plug-in router, and RV/boat mountable unit—I helped drive $70,000+ in monthly recurring revenue for a values-based wireless carrier. Through strategic digital marketing, content creation, and member engagement, we successfully positioned these products to expand customer adoption and increase long-term revenue growth.
Optimizing Inbound Sales Performance to Maximize Lead Conversion
By identifying inefficiencies in the inbound sales follow-up process, I implemented sales enablement and automation strategies to improve lead management and accountability. As a result, lead follow-up rates increased by 60%, inbound overall sales increased by 11%, generating additional revenue and increasing customer service scores.
